[1]
B. Manurung and H. D. E. Sinaga, “Building Customer Loyalty in the Digital Economy Era: The Role of CRM Innovation and Promotional Strategies at Smarco Superstore Ring Road City Walks Medan: Membangun Loyalitas Pelanggan di Era Ekonomi Digital: Peran Inovasi CRM dan Strategi Promosi di Smarco Superstore Ring Road City Walks Medan”, IBEC, vol. 4, no. 1, pp. 217–228, Dec. 2025.