roseline, Roseline, et al. “Customer Strategy Transformation Through CRM Innovation And Product Quality: Its Impact On Loyalty At Nou Coffee Shop: Transformasi Strategi Pelanggan Melalui Inovasi CRM Dan Kualitas Produk: Dampaknya Terhadap Loyalitas Di Nou Coffee Shop”. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), vol. 4, no. 1, Feb. 2026, pp. 818-29, doi:10.47663/ibec.v4i1.336.