Steven, and Irvan Rolyesh Situmorang. “Constructing Perceived Consumer Value Through Digital Financial Transformation and Green Marketing: The Case of KFC Indonesia – Centre Point Medan: Membangun Nilai Konsumen Yang Dirasakan Melalui Transformasi Keuangan Digital Dan Pemasaran Hijau: Studi Kasus KFC Indonesia – Centre Point Medan”. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) 4, no. 1 (December 19, 2025): 130–139. Accessed December 28, 2025. https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/311.