Vesuvius, Deric, and Petrus Loo. “The Influence of Content Marketing Strategy and Promotion on Customer Loyalty at TOP Advertising: Pengaruh Strategi Konten Marketing Dan Promosi Terhadap Loyalitas Pelanggan Di TOP Advertising”. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) 4, no. 1 (December 19, 2025): 283–295. Accessed February 16, 2026. https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/330.