Felicia, Frisca, and Fenny Afrida. “THE EFFECT OF SOCIAL MEDIA USE AND BUSINESS CAPITAL ON MSMEs PERFORMANCE IN THE DIGITAL ERA : PENGARUH PENGGUNAAN MEDIA SOSIAL DAN MODAL BISNIS TERHADAP KINERJA UMKM DI ERA DIGITAL”. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) 4, no. 1 (February 11, 2026): 858–874. Accessed April 19, 2026. https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/353.