Rahmatyadi, Chandera, and Hommy Dorthy Ellyany Sinaga. “The Impact of Eco-Friendly Packaging Innovation and Green Branding Communication on Image Green Brand KFC Asia Megamas Medan: Dampak Inovasi Kemasan Ramah Lingkungan Dan Komunikasi Green Branding Terhadap Citra Merek KFC Asia Megamas Medan”. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) 4, no. 1 (December 22, 2025): 692–703. Accessed December 28, 2025. https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/361.