GOVINDARAJOO, PHAVIITHTIRRAH, Aniza Suriati binti Abdul Shukor, and Fazlina binti Abd Rahiman. “THE INFLUENCE OF VISUAL MERCHANDISING ELEMENTS ON SHOPPER’S IMPULSE BUYING MOTIVES”. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) 2, no. 1 (December 6, 2023): 13–18. Accessed September 11, 2025. https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/67.