Chelsya, Hommy Dorthy Ellyany Sinaga. Analyzing the Influence of Viral Marketing and Product Quality on Purchasing Decisions for K-pop Merchandise . IBEC [Internet]. 2024 Dec. 30 [cited 2025 Sep. 11];3(1):587-600. Available from: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/249