Steven, Situmorang IR. Constructing Perceived Consumer Value Through Digital Financial Transformation and Green Marketing: The Case of KFC Indonesia – Centre Point Medan: Membangun Nilai Konsumen yang Dirasakan Melalui Transformasi Keuangan Digital dan Pemasaran Hijau: Studi Kasus KFC Indonesia – Centre Point Medan. IBEC [Internet]. 2025 Dec. 19 [cited 2025 Dec. 28];4(1):130-9. Available from: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/311