1.
Varelie C, Sinaga HDE. Digital Marketing Innovation and Online Consumer Behavior: Implications for Brand Equity (Case Study of Coffee Consumers at the Mandala By Pass Medan Branch): Inovasi Pemasaran Digital dan Perilaku Konsumen Online: Implikasinya terhadap Ekuitas Merek (Studi Kasus Konsumen Kopi di Cabang Mandala By Pass Medan). IBEC [Internet]. 2025 Dec. 20 [cited 2025 Dec. 28];4(1):500-9. Available from: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/319