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Digital Marketing Innovation and Online Consumer Behavior: Implications for Brand Equity (Case Study of Coffee Consumers at the Mandala By Pass Medan Branch) Inovasi Pemasaran Digital dan Perilaku Konsumen Online: Implikasinya terhadap Ekuitas Merek (Studi Kasus Konsumen Kopi di Cabang Mandala By Pass Medan)

Crystalin Varelie, Hommy Dorthy Ellyany Sinaga, Johnny Chandra

500-509

2025-12-20

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