The Effect of Digital Marketing and Customer Experience on Customer Loyalty at Maju Bersama Ringroad

Jenniefer Killiam; Dedy Lazuardi

doi:10.47663/ibec.v3i1.192

Authors

Jenniefer Killiam STIE Eka Prasetya
Dedy Lazuardi Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

DOI:

https://doi.org/10.47663/ibec.v3i1.192

Keywords:

Customer Loyalty, Customer Experience, Digital, Maju Bersama Ringroad, Marketing

Abstract

To increase company sales can be done in various ways, one of which is by maintaining customer loyalty. In this digital era, maintaining customer loyalty is no longer hindered by distance and time, only with social media alone customers can be contacted. Customer loyalty can also be maintained by improving the customer experience by providing certain offers and bonuses. This research uses quantitative data with the population being customers at Maju Bersama Ringroad. The sample was obtained using the Hair et al. formula so that a sample of 120 respondents was obtained. The results showed that digital marketing and customer experience partially affect customer loyalty at Maju Bersama Ringroad. Then simultaneously, digital marketing and customer experience partially affect customer loyalty at Maju Bersama Ringroad with a coefficient of determination of 58.9%.

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