Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era

Articles

• The Strategic Planning Formulation in Creative Industry Products Positioning in Sabang, Aceh

  Sorayanti Utami, Teuku Meldi Kesuma, M. Ridha Siregar, Hendra Halim

  1-12

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  Abstract View: 230, .pdf Download: 83 DOI : https://doi.org/10.47663/ibec.v2i1.66

• THE INFLUENCE OF VISUAL MERCHANDISING ELEMENTS ON SHOPPER’S IMPULSE BUYING MOTIVES

  Phaviithtirrah Govindarajoo, Aniza Suriati binti Abdul Shukor, Fazlina binti Abd Rahiman

  13-18

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  Abstract View: 114, .pdf Download: 90 DOI : https://doi.org/10.47663/ibec.v2i1.67

• COMMUNICATION ANNOYANCE AMONG POLYTECHNIC STUDENTS

  Hazariah Binti Karsahid, Settingsfaizatul Absharizan Binti Abu Bakar, Settingsaznurullaili Binti Ahmad Sarkawi

  19-24

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  Abstract View: 63, .pdf Download: 24 DOI : https://doi.org/10.47663/ibec.v2i1.69

• Strategy to Increase Awareness of MSMEs Halal Certificates in Islamic Sharia-Compliant Provinces: Case Study in Aceh Province

  Teuku Muhammad Syahrizal, Khairil Umuri, Hendra Halim, Hendra Halim

  25-38

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  Abstract View: 109, .pdf Download: 48 DOI : https://doi.org/10.47663/ibec.v2i1.71

• The Effect of Using E-Payment and Social Media on Purchasing Decisions at Alfamart in Medan City

  Valen Marcella Dinata, Desma Erica MaryatiManik, Irvan Rolyesh Situmorang

  39-50

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  Abstract View: 159, .pdf Download: 106 DOI : https://doi.org/10.47663/ibec.v2i1.73

• The Effect of Digital Marketing, E-payment, and Service Quality on Sales Revenue of Culinary MSMEs in Tenda Santai Sejenak

  Yuni Irmawan, Idhina Ghustina, Bambang Sutejo

  51-60

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  Abstract View: 56, .pdf Download: 64 DOI : https://doi.org/10.47663/ibec.v2i1.74

• The Influence of Social Media Marketing on Brand Loyalty

  Suraya Akmar Mokhtaruddin, Nor Rahimy Khalid, Mohd Rizal Mohd Azmi

  61-69

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  Abstract View: 109, .pdf Download: 71 DOI : https://doi.org/10.47663/ibec.v2i1.77

• The Influence of Service Quality and Digital Payment on Purchasing Decisions at PT. Plangkaraya Semi Mart

  Sirwindy, Petrus Loo

  70-80

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  Abstract View: 123, .pdf Download: 56 DOI : https://doi.org/10.47663/ibec.v2i1.84

• The Influence of Social Media Influencers and Café Atmosphere on Purchase Decision at Café T1311 Medan

  Michael Chen, Dedy Lazuardi

  81-91

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  Abstract View: 170, .pdf Download: 99 DOI : https://doi.org/10.47663/ibec.v2i1.85

• The Effectiveness of E-WOM (Electronic Word Of Mouth) and Instagram Social Media Promotion on Purchase Intention at Liang Teh Sumatera

  Lara Widuta, Muammar Rinaldi

  92-101

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  Abstract View: 113, .pdf Download: 56 DOI : https://doi.org/10.47663/ibec.v2i1.86

• Perception and Acceptance of Risk for Online Learning: Digitalization

  Nor Rahimy Khalid, Suraya Akmar Mokhtaruddin, Zanatul Shima Aminuddin

  102-109

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  Abstract View: 108, .pdf Download: 49 DOI : https://doi.org/10.47663/ibec.v2i1.87

• The Role of Sustainable Tourism Development on Tourist Satisfaction among Local Tourist in Malaysia

  Afeira Helena Binti Zainudin

  110-119

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  Abstract View: 141, .pdf Download: 48 DOI : https://doi.org/10.47663/ibec.v2i1.88

• ANALYSIS OF THE USE OF E-COMMERCE AND ITS IMPACT ON CONSUMER SATISFACTION AT MAWAR BAKERY AND CAKE SHOP, KATAMSO MEDAN BRANCH

  angelin puspitasari, Sri Rezeki, Muammar Rinaldi

  118-127

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  Abstract View: 193, .pdf Download: 88 DOI : https://doi.org/10.47663/ibec.v2i1.90

• Financial Literacy and Perceived Ease of Use on Interest in Using E-Wallet (Case Study of Employees at PT Tanjung Timberindo Industry)

  Jenny Novita Sari, Susan Grace Veranita Nainggolan, Tri Wulandari

  128-138

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  Abstract View: 182, .pdf Download: 136 DOI : https://doi.org/10.47663/ibec.v2i1.97

• Analysis of Consumptive Behavior through Price Discount and Use of ShopeePay of PT. Jaco Nusantara Mandiri’s employees

  Anthoni Salim, Irvan Rolyesh Situmorang

  139-147

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  Abstract View: 72, .pdf Download: 39 DOI : https://doi.org/10.47663/ibec.v2i1.98

• The Influence of Lifestyle and Brand Image on Purchasing Decisions for Mundo Products with Purchase Intention as an Intervening Variable

  Muhammad Farid Pratama Perangin-angin, Hommy Dorthy Ellyany Sinaga, Petrus Loo

  148-157

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  Abstract View: 146, .pdf Download: 95 DOI : https://doi.org/10.47663/ibec.v2i1.99

• Analysis of Customer Satisfaction Through Service Quality and Digital Payment in the Tourism Industry

  Steven Alfando, Sri Rezeki, Desma Erica Maryati Manik

  158-167

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  Abstract View: 176, .pdf Download: 91 DOI : https://doi.org/10.47663/ibec.v2i1.105

• The The Effect of Imposing Final Income Tax and Tax Sanctions on the Motivation to Pay Taxes of E-Commerce MSME Entrepreneurs (Case Study of E-Commerce MSME in the Cemara Asri Complex)

  Devitasari Salim Santoso, Tri Wulandari

  168-177

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  Abstract View: 70, .pdf Download: 44 DOI : https://doi.org/10.47663/ibec.v2i1.104

• The Impact of Price Discounts and Viral Marketing on Purchase Intentions in TikTok E-commerce

  Yohanes Hamonangan, Bambang Sutejo

  178-187

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  Abstract View: 342, .pdf Download: 222 DOI : https://doi.org/10.47663/ibec.v2i1.106

• The Influence of The Ease of Information and The Ease of Transaction on Online Purchasing Decisions at Bika Ambon Rika Store on Sekip, Medan in The Digital Era

  Clara Lee, Bambang Sutejo

  188-195

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  Abstract View: 138, .pdf Download: 61 DOI : https://doi.org/10.47663/ibec.v2i1.107

• The Influence of Consumer Behavior and Trust on Purchasing Decisions at NewYorkArt Medan

  Cheviria Halim, Hommy Dorothy Ellyany Sinaga, Pesta Gultom

  196-203

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  Abstract View: 154, .pdf Download: 61 DOI : https://doi.org/10.47663/ibec.v2i1.108

• The Influence Of Regional Original Income And Economic Growth On Capital Expenditure In Indonesia During The Digital Era In 2022

  Harini Vita Puteri, Frenky Situmorang

  204-217

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  Abstract View: 64, .pdf Download: 47 DOI : https://doi.org/10.47663/ibec.v2i1.110

• The Influence of Digital Payment Methods and Service Quality on Sales Volume at PT. Belanja Online Ekspress Nusantara

  VALESIA TJUANG Tjuang, Desma Erica Maryati M, Lisa Elianti Nasution

  218-231

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  Abstract View: 87, .pdf Download: 69 DOI : https://doi.org/10.47663/ibec.v2i1.113

• THE INFLUENCE OF E-WORD OF MOUTH AND E-COMMERCE ON CONSUMER DECISIONS IN CHOOSING THE INDRIVE ONLINE TRANSPORTATION APPLICATION (CASE STUDY OF MARINDAL I, PATUMBAK I DISTRICT)

  Michael Gho, Dedy Lazuardi, Ihdina Gustina

  232-241

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  Abstract View: 78, .pdf Download: 51 DOI : https://doi.org/10.47663/ibec.v2i1.114

• The Effect of Green Marketing and Green Product Implementation on Ecobag Purchasing Decisions at Goodiebag.del Medan

  Tiffanny calista Susanto, Ihdina Gustina, Muammar Rinaldi

  242-251

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  Abstract View: 187, .pdf Download: 113 DOI : https://doi.org/10.47663/ibec.v2i1.115

• The Effect of Digital Marketing and Service Quality on Consumer Decisions to Visit Maimun Palace Tourist Attractions in Medan City

  Qadisa Putri Maharani, Petrus Loo

  252-263

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  Abstract View: 81, .pdf Download: 43 DOI : https://doi.org/10.47663/ibec.v2i1.116

• The Effect of E-Tax System and Tax Socialization on Taxpayer Compliance During Pandemic and Endemic

  Tiara, Putri Wahyuni

  264-275

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  Abstract View: 83, .pdf Download: 51 DOI : https://doi.org/10.47663/ibec.v2i1.119

• The Effect of E-Filling Application and Tax Knowledge on Taxpayer Satisfaction (Case Study at PT Sumatra Palm Raya)

  Destiny Sunita, Putri Wahyuni, Tri Wulandari

  276-286

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  Abstract View: 63, .pdf Download: 44 DOI : https://doi.org/10.47663/ibec.v2i1.122

• Digital Transformation and Social Media as Sales Drivers at CV.Grand Grafika

  Tiam Wi Hendra Wijaya Tan, Elisabeth Nainggolan

  287-296

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  Abstract View: 113, .pdf Download: 47 DOI : https://doi.org/10.47663/ibec.v2i1.126

• Utilization of Social Media Marketing and Word of Mouth and Their Impact Towards Increasing New Student Acceptance at The Karya Anugerah Education Foundation.

  agustina, Sri Rezeki

  297-307

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  Abstract View: 61, .pdf Download: 31 DOI : https://doi.org/10.47663/ibec.v2i1.128

• Analysis of Website-Based Information Tecgnology System on Patient Service Quality at Murni Murni Teguh Medan Hospital

  Fernando, Pesta Gultom, Muhammad Ali Akbar

  308-317

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  Abstract View: 78, .pdf Download: 55 DOI : https://doi.org/10.47663/ibec.v2i1.129

• The Effect of Financial Behavior and Income Level on Investment Decision in Digital Era (Case study of STIE Eka Prasetya permanent lecturers)

  Wilson, Frenky Situmorang

  318-329

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  Abstract View: 71, .pdf Download: 53 DOI : https://doi.org/10.47663/ibec.v2i1.130

• The Role of E-CRM and E-Marketing Increasing Market Orientation In Alligator Roastery Medan

  shendy, Pesta Gultom, Elisabeth Nainggolan

  330-339

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  Abstract View: 113, .pdf Download: 60 DOI : https://doi.org/10.47663/ibec.v2i1.132

• The Influence of Job Performance, Social Security, and Employee Incentives on Employee Job Satisfaction Mathematical Multicollinearity Test Method

  Dedi Irawan, Hendrikson R Panjaitan, Surya Wisada Dachi

  340-347

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  Abstract View: 80, .pdf Download: 15 DOI : https://doi.org/10.47663/ibec.v2i1.135

• THE IMPLEMENTATION OF SOCIO-ECONOMIC AND GOOD GOVERNANCE MODELS IN IMPROVING ZAKAT COMPLIANCE BEHAVIOR AMONG ENTREPRENEURS IN ACEH PROVINCE, INDONESIA

  Muhammad Haris Riyaldi, Syahriyal, Munzil

  348-355

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  Abstract View: 78, .pdf Download: 50 DOI : https://doi.org/10.47663/ibec.v2i1.136

• STUDENT’S PERCEPTION TOWARDS SERVICES QUALITY OF ZAKAT DISTRIBUTION IN EDUCATION ISTITUTION

  Nor Linda Mokhtar

  356-370

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  Abstract View: 73, .pdf Download: 53 DOI : https://doi.org/10.47663/ibec.v2i1.138

• The Effect of Financial Literation and Financial Attitude on Financial Behavior in Modernization Era (Case study on employees of PT. Paluta Inti Sawit)

  Shelvina, Susan Grace V. Nainggolan

  371-381

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  Abstract View: 71, .pdf Download: 47 DOI : https://doi.org/10.47663/ibec.v2i1.141

• Building Islamic Fintech Ecosystems in Indonesia

  Afrizal

  382-389

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  Abstract View: 45, .pdf Download: 22 DOI : https://doi.org/10.47663/ibec.v2i1.160