Strategy to Increase Awareness of MSMEs Halal Certificates in Islamic Sharia-Compliant Provinces: Case Study in Aceh Province
DOI:
https://doi.org/10.47663/ibec.v2i1.71Keywords:
Halal certificate, MSMEs, Halal, Awareness, Sharia-compliantAbstract
This research delves into developing strategies to augment awareness of Micro, Small, and Medium Enterprises (MSMEs) halal certificates in Islamic sharia-compliant provinces, focusing on the case of Aceh Province. Given the increasing global demand for halal products, bolstering awareness of the certification process is paramount. The study employs a robust SWOT Analysis, encompassing Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) assessments, to comprehensively evaluate the existing landscape. Internal strengths, weaknesses, and external opportunities and threats pertinent to MSMEs halal certificates are systematically examined. By harnessing internal strengths and mitigating weaknesses, this research seeks to address external challenges and harness opportunities for strategic planning proactively. The outcomes aim to provide actionable insights for various stakeholders, including MSMEs, government entities, halal certifiers, and industry regulators, fostering a collaborative environment for improving the perception and understanding of MSMEs halal certificates. Furthermore, this study emphasizes the vital role of Aceh Province as a case study, shedding light on practical strategies that similar regions can adopt to bolster the halal industry's growth while aligning with Islamic economic principles and values. The findings underscore the need for a proactive approach to ensuring the sustainability and expansion of MSMEs halal certifications in Sharia-compliant provinces.
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References
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Golnaz, R., Zainalabidin, M., Mad Nasir, S., & Eddie Chiew, F. C. (2010). Non-Muslims’ Awareness of Halal Principles and Related Food Products in Malaysia. International Food Research Journal, 17(3), 667–674.
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Hidayat, A. F., & Latumahina, R. E. (2022). Perlindungan Konsumen terhadap Produk Makanan tanpa Sertifikasi Halal yang Dijual Melalui Media Layanan Gofood. Bureaucracy Journal: Indonesia Journal of Law and Social-Political Governance, 2(1), 468–483. Https://Doi.Org/10.53363/Bureau.V2i1.145
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Irwansyah, I., & Zaenuri, M. (2021). Wisata Halal: Strategi dan Implementasinya di Kota Banda Aceh. Journal of Governance and Social Policy, 2(1), 41–55.
Jakiyudin, A. H., & Fedro, A. (2022). Sehati: Peluang dan Tantangan Pemberian Sertifikasi Halal Gratis bagi Pelaku UMK di Indonesia. Al-Mustashfa: Jurnal Penelitian Hukum Ekonomi Islam, 7(2).
Jannah, S. M., & Al-Banna, H. (2021). Halal Awareness and Halal Traceability: Muslim Consumers’ and Entrepreneurs’ Perspectives. Journal of Islamic Monetary Economics and Finance, 7(2), 285–316. Https://Doi.Org/10.21098/Jimf.V7i2.1328
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Lestari, F., Kurniawan, R., Arifin, J., Yasir, M., Muhammad Saleh, M., & Akbarizan. (2023). An Integrated Framework for The Measurement of Halal Good Manufacturing Practices on the Case of Smes in the Food Sector. Journal of Islamic Marketing, 14(1), 82–105. Https://Doi.Org/10.1108/Jima-04-2021-0105
Lubis, E., Haryanto, B., Muhajir, M., Elviyanti, S., & Alfiyani Hidayah, N. (2022). Telaah Pengaturan Efektif Pemanfaatan Ziswa untuk Bantuan Sertifikasi Halal bagi UMKM. Veritas, 8(2), 191–212. Https://Doi.Org/10.34005/Veritas.V8i2.2088
Mahardika, R. (2020). Strategi Pemasaran Wisata Halal. Mutawasith: Jurnal Hukum Islam, 3(1), 65–86.
Manfarisyah, Fatahilah, Sofyan Jafar, & Nasrianti. (2023). Penyuluhan dan Pendampingan Pengurusan Sertifikasi Halal bagi Pelaku Usaha Restauran/Rumah Makan/Kafe di Kota Lhokseumawe. Jurnal Malikussaleh Mengabdi, 2(1).
Mansur, A. R., Oh, J., Lee, H. S., & Oh, S. Y. (2022). Determination of Ethanol in Foods and Beverages by Magnetic Stirring-Assisted Aqueous Extraction Coupled with Gc-Fid: A Validated Method for Halal Verification. Food Chemistry, 366, 130526. Https://Doi.Org/10.1016/J.Foodchem.2021.130526
Maulayati, R. R. (2019). Model Pengembangan Produk Halal. Jurnal Investasi Islam, 4(1), 19–32.
Muhamad, N., Leong, V. S., & Md Isa, N. (2017). Does the Country of Origin of a Halal Logo Matter? The Case of Packaged Food Purchases. Review of International Business and Strategy, 27(4), 484–500. Https://Doi.Org/10.1108/Ribs-06-2017-0049
Muneeza, A., & Mustapha, Z. (2021). Halal Certification Process for Fisheries Products in Maldives. Journal of Islamic Marketing, 12(2), 451–466. Https://Doi.Org/10.1108/Jima-02-2019-0035
Musa, A., Halim, H., Khalidin, B., & Ibrahim, A. (2021). What Determines Muslim-Friendly Tourism in Aceh? Iqtishadia, 14(1), 81. Https://Doi.Org/10.21043/Iqtishadia.V14i1.9438
Noordin, N., Noor, N. L. M., & Samicho, Z. (2014). Strategic Approach to Halal Certification System: An Ecosystem Perspective. Procedia - Social and Behavioral Sciences, 121, 79–95. Https://Doi.Org/10.1016/J.Sbspro.2014.01.1110
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2023-12-06
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Muhammad Syahrizal, T., Umuri, K., Halim, H., & Halim, H. (2023). Strategy to Increase Awareness of MSMEs Halal Certificates in Islamic Sharia-Compliant Provinces: Case Study in Aceh Province. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), 2(1), 25–38. https://doi.org/10.47663/ibec.v2i1.71
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