Sustainable Culinary Business Model in the Industrial Era 5.0: A Case Study of Kapau Anak Sultan Medan  Restaurant with Technology Integration and Green Economy: Model Bisnis Kuliner Berkelanjutan di Era Industri 5.0: Studi Kasus Restoran Kapau Anak Sultan Medan  dengan Integrasi Teknologi dan  Ekonomi Hijau

Steven; LISA ELIANTI NASUTION

doi:10.47663/ibec.v4i1.345

Authors

Steven Sekolah Tinggi Eka Prasetya
LISA ELIANTI NASUTION SEKOLAH TINGGI ILMU EKONOMI EKA PRASETYA

DOI:

https://doi.org/10.47663/ibec.v4i1.345

Keywords:

Culinary Business Sustainability, Digital Marketing Strategy, Green Economy Practices, Partial Least Squares, Technological Integration

Abstract

This research responds to the challenge of declining technological operational performance and low awareness of the green economy experienced by Kapau Anak Sultan Medan Restaurant in the midst of fierce competition in the culinary industry that increasingly relies on digital technology and environmental sustainability demands. This condition encourages the need to design an adaptive and environmentally friendly culinary business model in the transition period of modern industry that emphasizes collaboration between humans and technological sophistication as well as social environmental concerns. The research method used a quantitative approach by collecting data through questionnaires to loyal restaurant consumers and structural equation modeling analysis techniques based on PLS SEM to test the influence of technology integration and the application of the green economy on business sustainability. The results of the study confirm that the use of online ordering platforms connected to smart inventory systems, digitization of service processes, as well as sustainability practices such as strategic partnerships with local farmers, the use of renewable energy, and circular waste management systems make positive and significant contributions in strengthening operational efficiency, expanding market reach, increasing customer loyalty, and strengthening environmentally friendly brand image.

Downloads

Download data is not yet available.

References

Ardianingsih, A., & Meliana, F. (2021). Green Economy Education In Fostering The Spirit Of "Green Entrepreneurship." Abdimas Journal, 2, 1–7.

Aulia, N. A., Hasan, M., Dinar, M., Ahmad, M. I. S., & Supatminingsih, T. (2021). How Does Entrepreneurial Literacy And Digital Literacy Affect The Sustainability Of Clothing Traders' Businesses? Journal Of Economic Education And Entrepreneurship Studies, 2(1), 110–126.

Chen, W. (2023). Developing A Sustainable Business Model Of Ecotourism In Ethnic-Minority Regions Guided By The Green Economy Concept. Sustainability (Switzerland), 15(2). Https://Doi.Org/10.3390/Su15021400

Fernando, Y., Chiappetta Jabbour, C. J., & Wah, W. X. (2019). Pursuing Green Growth In Technology Firms Through The Connections Between Environmental Innovation And Sustainable Business Performance: Does Service Capability Matter? Resources, Conservation And Recycling, 141 (October 2018), 8–20. Https://Doi.Org/10.1016/J.Resconrec.2018.09.031

Gani, I. P., Oktiawati, U. Y., Hayati, Manuhutu, A., Wulandari, R., & Taufan, A. (2024). Integration Of Digital Technology In Economic Learning, A Case Study On Students Majoring In Economic Education. 5, 203–211.

Gregori, P., & Holzmann, P. (2020). Digital Sustainable Entrepreneurship: A Business Model Perspective On Embedding Digital Technologies For Social And Environmental Value Creation. Journal Of Cleaner Production, 272, 122817. Https://Doi.Org/10.1016/J.Jclepro.2020.122817

Heyes, G., Sharmina, M., Mendoza, J. M. F., Gallego-Schmid, A., & Azapagic, A. (2018). Developing And Implementing Circular Economy Business Models In Service-Oriented Technology Companies. Journal Of Cleaner Production, 177, 621–632. Https://Doi.Org/10.1016/J.Jclepro.2017.12.168

Ibrahim, H., Amanah, S., S.Gani, D., & Purnaningsih, N. (2013). Analysis Of The Sustainability Of Silk Handicraft Creative Economy Crafts In South Sulawesi Province. Business Sustainability Analysis, 23(3), 210–219.

Judijanto, L., Santoso, R. Y., & Mansur, A. (2025). Educational Scientific Journal Of Technology Integration And The Education Sector: Challenges And Opportunities In A Multisectoral Perspective. Educational Scientific Journal, 11(01), 47–57.

Juwita, D., & Handayani, A. N. (2022). Opportunities And Challenges Of Digitizing Msmes For Economic Actors In The Society 5.0 Era. Journal Of Technology Innovation And Engineering Education, 2(5), 249–255. Https://Doi.Org/10.17977/Um068v2i52022p249-255

Kusumaningrum, A. D., & Safitra, D. A. (2020). Sustainable Economic Era: Literature Study On Sustainable Business Movements. Wise Scientific Magazine, 17(1), 10–17.

Lumbanraja, P. C., & Lumbanraja, P. L. (2023). Analysis Of Green Economy Variables On Indonesia's Income (Year 2011-2020) Using The Sem-Pls Method. Commercial Scholar, 7(1), 61–73. Https://Doi.Org/10.52391/Jcn.V7i1.836

Mahanani, R. S., Galushasti, A., Kurniawan, B. P. Y., & Hidayat, T. (2023). Continuous Competitive Advantage In The Development Of A Theoretical Model Of The Business Performance Of The Indonesian Rice Industry In East Java. Equity (Journal Of Economics And Finance), 7(2), 254–280. Https://Doi.Org/10.24034/J25485024.Y2023.V7.I2.5414

Muh, Z. (2020). Samr (Sustitución, Aumento, Modificación Y Redefinición) Integration Model In Distance Training Of The Makassar Religious Education And Training Center. Indonesian Journal Of Widyaiswara, 1(3), 155–163. Http://Ejournal.Iwi.Or.Id/Ojs/Index.Php/Iwi/Article/View/40

Muliyani, I., Kartika, A. N., Mely, P., & Prasetiyo, T. (2023). Implementation Analysis In Realizing A Green Economy In West Kalimantan. Scientific Journal Of Contemporary Global Economics, 14(2), 111–120. Https://Doi.Org/10.36982/Jiegmk.V14i2.3466

Nasution, L. E. (2024). Impact Of Digital Technology Use In Improving Productivity And Competitiveness Of Msmes In Medan City. 3(1), 346–354.

Regif, S. Y., Seran, M. S., Naif, I. Y., Pattipeilohy, A., & Saputri, L. (2023). Digital Literacy Of The Green Economy For The Empowerment Of Village Msmes In Lalat Regency. Journal Of Political Science And Government, 9(1), 49–69. Https://Doi.Org/10.37058/Jipp.V9i1.6922

Rezeki, S., Azizah, W., Setiawati, S., Parma, R., & Prawansa, K. I. (2024). The Role Of The Digital Economy For The Development Of The Modern Market In Indonesia. Economic And Business Innovation, 06(1), 25–34.

Rezeki, S., Elianti Nasution, L., Setyorini, D., Hamat, Z., Haris Riyaldi, M., Sari, N., Hidayat, F., & Martin Sitepu, P. (2025). Digital Business Opportunities In The 5.0 Era: Preparing Dayah Darul Hikmah Students Who Are Ready To Be Entrepreneurs. Eastasouth Journal Of Positive Community Services, 3(03), 184–189. Https://Doi.Org/10.58812/Ejpcs.V3i03.333

Samsiah, Adham, & Akbar. (2024). Technology Integration In Human Resource Management Is Prevalent In The Education Sector. Campus Echo Of Yapis Biak Campus, 19(2), 115–122.

Sebrina, N., Masdupi, E., & Syahrizal. (2024). Sustainable Business Models And Sustainable Business Model Development Strategy Issues In Smes: A Systematic Literature Review. 8(2), 1536–1554. Https://Doi.Org/10.33087/Ekonomis.V8i2.1914

Sugiyono. (2022). Quantitative, Qualitative, And R&D Research Methods (M. Dr. Ir. Sutopo. S.Pd (Ed.); 2nd Ed.). Alphabet.

Suprayekti, S. (2011). Integration Of Technology Into The Curriculum. Perspectives On Education, 24(Xv), 204–209. Https://Doi.Org/10.21009/Pip.242.9

Wahyuni, E. F., Hilal, S., & Madnasir, M. (2022). Analysis Of The Implementation Of Islamic Work Ethics, Green Economy And Welfare In The Perspective Of Islamic Economics. Scientific Journal Of Islamic Economics, 8(3), 3476. Https://Doi.Org/10.29040/Jiei.V8i3.6594

Wijayanti, A., & Hanandia, D. F. (2022). The Influence Of Personality Traits And Competitive Advantage On Business Sustainability Is Moderated By Social Innovation Orientation. Nature, 6(3), 3085–3092. Https://Doi.Org/10.33395/Owner.V6i3.1005

Yaumi, M., & Damopolii, M. (2019). Integration Model Of Information And Communication Technology In Distance Learning. Al-Musannif, 1(2), 138–150. Https://Doi.Org/10.56324/Al-Musannif.V1i2.28