Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy

Articles

• The Impact of Eco-Friendly Packaging Innovation and Green Branding Communication on Image Green Brand KFC Asia Megamas Medan Dampak Inovasi Kemasan Ramah Lingkungan dan Komunikasi Green Branding terhadap Citra Merek KFC Asia Megamas Medan

  Chandera Rahmatyadi, Hommy Dorthy Ellyany Sinaga

  692-703

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  Abstract View: 108, .pdf Download: 24 DOI : https://doi.org/10.47663/ibec.v4i1.361

• Facilitating Conditions and Social Influence on Zakat Payment Intention via QRIS: The Moderating Effect of Age at Baitul Mal Aceh

  Fahri Zuan Ariga Sinaga, Ridwan Nurdin, Eka Nurlina

  762-774

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  Abstract View: 51, .pdf Download: 14 DOI : https://doi.org/10.47663/ibec.v4i1.340

• Truly Sharia Compliant? A Critical Analysis of Hotel Facilities and Management in Banda Aceh

  Ahmad Kamal Al Ghifary, Muhammad Haris Riyaldi, Eddy Gunawan, Amri Amri, Khairil Umuri

  800-809

  Abstract View: 24, .pdf Download: 0 DOI : https://doi.org/10.47663/ibec.v4i1.393

• Towards Sustainable Development: The Interconnection of Green Corporate Govarnance and Green Finance in Cemara Asri’s SMEs PENGARUH GREEN CORPORATE GOVARNANCE DAN KEUANGAN HIJAU TERHADAP KINERJA BERKELANJUTAN UMKM (Studi Kasus Pada UMKM di Cemara Asri, Medan)

  Wita Syahdana, Deliyanti Simbolon

  438-449

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  Abstract View: 57, .pdf Download: 17 DOI : https://doi.org/10.47663/ibec.v4i1.359

• Driving Customer Satisfaction in the Digital Era: The Role of Service Experience and Payment Innovation at Jco Donuts & Coffee Thamrin Plaza Mendorong Kepuasan Konsumen di Era Digital: Peran Pengalaman Layanan dan Inovasi Pembayaran di Jco Donuts & Coffee Thamrin Plaza

  Salsa Salsa, Hommy Dorthy Elllyany Sinaga

  830-844

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  Abstract View: 31, .pdf Download: 10 DOI : https://doi.org/10.47663/ibec.v4i1.338

• Integrating Islamic Values and Place Identity to Enhance Halal Tourist Attractions among Tourists in Sumatra

  Teuku Muhammad Syahrizal, Najla, Syahriyal, Cut Salwa Syarafina

  775-786

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  Abstract View: 25, .pdf Download: 13 DOI : https://doi.org/10.47663/ibec.v4i1.388

• Analysis of Green Products, Financial Technology, and Promotion on Sales Volume Increase at PT. Sinar Teknik Tirta Pratama Analisis Green Product, Financial Technology dan Promosi Terhadap Peningkatan Volume Penjualan di PT. Sinar Teknik Tirta Pratama

  Aurelia Vasly, Elisabeth Nainggolan

  248-257

  • .pdf

  Abstract View: 105, .pdf Download: 10 DOI : https://doi.org/10.47663/ibec.v4i1.315

• Customer Strategy Transformation Through CRM Innovation And Product Quality: Its Impact On Loyalty At Nou Coffee Shop Transformasi Strategi Pelanggan Melalui Inovasi CRM dan Kualitas Produk: Dampaknya terhadap Loyalitas di Nou Coffee Shop

  Roseline roseline, Hommy Dorthy Ellyany Sinaga, Edwin Sugesti Nasution

  818-829

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  Abstract View: 38, .pdf Download: 11 DOI : https://doi.org/10.47663/ibec.v4i1.336

• The Influence of Lifestyle and Financial Literacy on the Use of Fintech Payments Paylater Among Students of the Faculty of Economics, Prima Indonesia University in Medan engaruh Gaya Hidup dan Literasi Keuangan Terhadap Penggunaan Fintech Pembayaran Paylater di Kalangan Mahasiswa Fakultas Ekonomi Universitas Prima Indonesia Medan

  Rivaldo Rivaldo, Afrizal, Melissa Mangali, Earvin John Medina

  845-857

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  Abstract View: 64, .pdf Download: 30 DOI : https://doi.org/10.47663/ibec.v4i1.375

• Utilization of E-Commerce and Innovation And Thus Their Impact on The Success of Culinary MSMES Businesses in East Medan Pemanfaatan E-Commerce dan Inovasi Serta Dampaknya terhadap Keberhasilan Usaha UMKM Kuliner di Medan Timur

  Jennifer Tantri, Afrizal Afrizal

  488-499

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  Abstract View: 132, .pdf Download: 26 DOI : https://doi.org/10.47663/ibec.v4i1.312

• THE EFFECT OF SOCIAL MEDIA USE AND BUSINESS CAPITAL ON MSMEs PERFORMANCE IN THE DIGITAL ERA PENGARUH PENGGUNAAN MEDIA SOSIAL DAN MODAL BISNIS TERHADAP KINERJA UMKM DI ERA DIGITAL

  Frisca Felicia, Fenny Afrida

  858-874

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  Abstract View: 29, .pdf Download: 15 DOI : https://doi.org/10.47663/ibec.v4i1.353

• Analysis of the Influence of Fintech and Investor Trust on Investment Interest in Fore Coffee's e-IPO Analisis Pengaruh Fintech dan Kepercayaan Investor terhadap Minat Investasi pada e-IPO Fore Coffee

  Dharmawan, Desma Erica Maryati Manik

  629-636

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  Abstract View: 64, .pdf Download: 15 DOI : https://doi.org/10.47663/ibec.v4i1.334

• Green Marketing Innovation and Eco-Friendly Products on Purchase Intention of Skincare in the Era of Sustainable Economy Inovasi Green Marketing dan Produk Ramah Lingkungan terhadap Minat Beli Skincare di Era Ekonomi Berkelanjutan

  Zefana, Hommy Dorthy Ellyany Sinaga, Brillian Moktar

  477-487

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  Abstract View: 105, .pdf Download: 19 DOI : https://doi.org/10.47663/ibec.v4i1.310

• The Influence of Content Marketing Strategy and Promotion on Customer Loyalty at TOP Advertising Pengaruh Strategi Konten Marketing dan Promosi terhadap Loyalitas Pelanggan di TOP Advertising

  Deric Vesuvius, Petrus Loo

  283-295

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  Abstract View: 90, .pdf Download: 19 DOI : https://doi.org/10.47663/ibec.v4i1.330

• The Influence of Internal Control and GCG Implementation on Managerial Performance at PT Union Confectionery Pengaruh Pengendalian Internal dan Penerapan GCG Terhadap Kinerja Manajerial pada PT Union Confectionery

  Cindi Kosasi, Frenky Situmorang

  390-402

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  Abstract View: 53, .pdf Download: 15 DOI : https://doi.org/10.47663/ibec.v4i1.371

• Digital Marketing Strategy And Implementation Of Digital Payment Systems As A Trigger On Consumer Buying Interest: Case Study On Kopi Kenangan Strategi Pemasaran Digital dan Implementasi Sistem Pembayaran Digital Sebagai Pemicu Minat Beli Ulang Konsumen : Studi Kasus pada Kopi Kenangan

  Piter Hou, Irvan Rolyesh Situmorang

  669-679

  • .pdf

  Abstract View: 113, .pdf Download: 34 DOI : https://doi.org/10.47663/ibec.v4i1.348

• The Influence of Rational Content Marketing and Brand Image on PYARY Consumer Loyalty Pengaruh Rational Content Marketing dan Citra Merek terhadap Loyalitas Konsumen PYARY

  Aurelia, Desma Erica Maryati Manik

  618-628

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  Abstract View: 110, .pdf Download: 19 DOI : https://doi.org/10.47663/ibec.v4i1.327

• Integration of Green Innovation and Utilization of Digital Technology to Achieve Sustainable Competitive Advantage for Haseda Herbal Products in Medan City Integrasi Inovasi Hijau dan Pemanfaatan Teknologi Digital untuk Mewujudkan Keunggulan Bersaing Berkelanjutan Produk Herbal Haseda di Kota Medan

  Octaviona Kesuma Wijaya, Lisa Elianti Nasution

  450-461

  • .pdf

  Abstract View: 105, .pdf Download: 14 DOI : https://doi.org/10.47663/ibec.v4i1.369

• Analysis Of Fintech Payment Apps And Hedonistic Lifestyle On The Impulsive Buying Habits To UNPRI Students (Impact On Online Shopping Habits) Analisis Financial Technology dan Lifestyle Hedonis Terhadap Kebiasaan Impulsive Buying Mahasiswa UNPRI (Dampak Terhadap Kebiasaan Belanja Online)

  Caroline Fransisca, Petrus Loo

  229-239

  • .pdf

  Abstract View: 91, .pdf Download: 26 DOI : https://doi.org/10.47663/ibec.v4i1.303

• Sustainable Culinary Business Model in the Industrial Era 5.0: A Case Study of Kapau Anak Sultan Medan Restaurant with Technology Integration and Green Economy Model Bisnis Kuliner Berkelanjutan di Era Industri 5.0: Studi Kasus Restoran Kapau Anak Sultan Medan dengan Integrasi Teknologi dan  Ekonomi Hijau

  Steven, LISA ELIANTI NASUTION

  658-668

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  Abstract View: 71, .pdf Download: 20 DOI : https://doi.org/10.47663/ibec.v4i1.345

• The Influence of Financial Technology and Digital Marketing on Customer Satisfaction of Aroma Bakery and Cake Shop ( Case Study of Generation Z Lubuk Pakam) Pengaruh Teknologi Keuangan dan Pemasaran Digital terhadap Kepuasan Pelanggan Aroma Bakery and Cake Shop (Studi Kasus Generasi Z di Lubuk Pakam)

  Stevani Willia, Ade Gunawan, Dedy Lazuardi

  730-747

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  Abstract View: 95, .pdf Download: 8 DOI : https://doi.org/10.47663/ibec.v4i1.325

• The The Influence of Business Capital and Financial Management on the Financial Performance of MSMEs (Case Study of Culinary MSMEs in Asia Mega Mas Medan) Pengaruh Modal Usaha dan Pengelolaan Keuangan Terhadap Kinerja Keuangan UMKM (Studi Kasus Pada UMKM Kuliner di Asia Mega Mas Medan)

  Sony, Susan Grace V. Nainggolan

  269-282

  • .pdf

  Abstract View: 126, .pdf Download: 36 DOI : https://doi.org/10.47663/ibec.v4i1.366

• The Impact of Green Marketing and Artificial Intelligence on Interest in Using the Grab Indonesia Application Dampak Green Marketing dan Artificial Intelligence Terhadap Minat Penggunaan Aplikasi Grab Indonesia

  Albert Nicholas, Desma Erica Maryati Manik

  647-657

  • .pdf

  Abstract View: 109, .pdf Download: 19 DOI : https://doi.org/10.47663/ibec.v4i1.343

• Green Consumption Awareness and Repurchase Intention on E-Commerce Platforms: The Mediating Role of Green Shipping Packaging

  HANG NGA NGUYEN, Hien Nguyen Thi, Huyen Pham Thi

  349-375

  • .pdf

  Abstract View: 81, .pdf Download: 69 DOI : https://doi.org/10.47663/ibec.v4i1.399

• The Influence of Digital Marketing and Service Quality on Consumer Interest in Using the Services of BTSA Logistics Medan Pengaruh Digital Marketing dan Kualitas Pelayanan terhadap Minat Konsumen Menggunakan Jasa BTSA Logistics Medan

  Shenny Angelina, Afrizal, Melissa Mangali, Rabel Catayoc

  510-521

  • .pdf

  Abstract View: 101, .pdf Download: 12 DOI : https://doi.org/10.47663/ibec.v4i1.321

• The Influence of Fraud Diamond, Beneish M-Score and Dechow F-Score in Detecting Financial Statement Fraud in Agricultural Companies in the Plantation Sub-Sector (Listed on the IDX)

  Andini Hajeriah Mualim, Linda Wahyu Marpaung, Stephen C. Fajardo, Safa D. Manala-O

  296-315

  • .pdf

  Abstract View: 135, .pdf Download: 30 DOI : https://doi.org/10.47663/ibec.v4i1.363

• Fostering Environmentally Conscious Purchasing Through Ecological Promotion: How Gender and Ecological Awareness Play a Role at Pizza Hut Mendorong Konsumsi Berkelanjutan Melalui Green Marketing: Pengaruh Gender dan Pengetahuan Lingkungan di Pizza Hut

  Steven, Hommy Dorthy Ellyany Sinaga

  557-569

  • .pdf

  Abstract View: 68, .pdf Download: 12 DOI : https://doi.org/10.47663/ibec.v4i1.341

• Business Development Strategies of USK Tour and Travel: A SWOT Analysis from an Islamic Economic Perspective

  Zaidan Shadiq Ridhwana, Teuku Meldi Kesuma, Khairil Umuri, Radhia Humaira

  810-817

  • .pdf

  Abstract View: 20, .pdf Download: 15 DOI : https://doi.org/10.47663/ibec.v4i1.394

• Digital Marketing Innovation and Online Consumer Behavior: Implications for Brand Equity (Case Study of Coffee Consumers at the Mandala By Pass Medan Branch) Inovasi Pemasaran Digital dan Perilaku Konsumen Online: Implikasinya terhadap Ekuitas Merek (Studi Kasus Konsumen Kopi di Cabang Mandala By Pass Medan)

  Crystalin Varelie, Hommy Dorthy Ellyany Sinaga, Johnny Chandra

  500-509

  • .pdf

  Abstract View: 98, .pdf Download: 26 DOI : https://doi.org/10.47663/ibec.v4i1.319

• The Future of Fun : Integrating Facilities and Services Quality to Enhance The Sustainability of Visitor Satisfaction in Amusement Park Industry Masa Depan Hiburan: Integrasi Kualitas Fasilitas dan Layanan untuk Meningkatkan Keberlanjutan Kepuasan Pengunjung dalam Industri Taman Hiburan.

  Liandro Lie, Sri Rezeki

  637-646

  • .pdf

  Abstract View: 68, .pdf Download: 26 DOI : https://doi.org/10.47663/ibec.v4i1.339

• Determinants of Generation Z's Muslim Fashion Behavior Intention in Banda Aceh City: Attitude Variables as Mediation

  Dhiauddin Al Amiri, Novi Indriyani Sitepu, Khairil Umuri, Wirdah Irawati

  787-799

  • .pdf

  Abstract View: 40, .pdf Download: 22 DOI : https://doi.org/10.47663/ibec.v4i1.392

• Analyzing the Influence of Digital Wallet: Usage Intention and Trust in Mobile Payments on the Continuance Intention of University Students in Medan to Support an Inclusive Economy Analisis Pengaruh Intensi Penggunaan Digital Wallet dan Trust in Mobile Payment Terhadap Continuance Intention Mahasiswa Kota Medan Dalam Penggunaan Berkelanjutan Aplikasi Pembayaran Digital Dalam Mendukung Ekonomi Inklusif

  Arya Agung Nugraha, Sri Rezeki

  716-729

  • .pdf

  Abstract View: 106, .pdf Download: 14 DOI : https://doi.org/10.47663/ibec.v4i1.316

• THE EFFECT OF GREEN ACCOUNTING, CASH HOLDING, AND SALES GROWTH ON THE FINANCIAL PERFORMANCE OF NON-CYCLICALS CONSUMER COMPANIES IN INDONESIA PENGARUH GREEN ACCOUNTING, CASH HOLDING, DAN SALES GROWTH TERHADAP KINERJA KEUANGAN PERUSAHAAN CONSUMER NON-CYCLICALS DI INDONESIA

  Michel, Putri Wahyuni

  680-691

  • .pdf

  Abstract View: 112, .pdf Download: 20 DOI : https://doi.org/10.47663/ibec.v4i1.337

• Opportunities and Challenges for Islamic Microfinance Institutions in Aceh

  Khairil Umuri, Muftahuddin Muftahuddin, Eka Nurlina, Nurma Sari, Junia Farma

  583-594

  • .pdf

  Abstract View: 46, .pdf Download: 23 DOI : https://doi.org/10.47663/ibec.v4i1.384

• The Influence of Influencer Marketing and Product Differentiation on Skincare Purchasing Decisions on Instagram Among Generation Z in Medan City Pengaruh Influencer Marketing Dan Diferensiasi Produk Terhadap Keputusan Pembelian Skincare Di Instagram Pada Kalangan Generasi Z Di Kota Medan

  Vasco Mario Prasetio, Pesta Gultom

  403-413

  • .pdf

  Abstract View: 80, .pdf Download: 20 DOI : https://doi.org/10.47663/ibec.v4i1.314

• The Influence of Biodegradable Packaging and Consumer Awareness on Product Sustainability at Ascend Coffee and Tea Company Pengaruh Kemasan Biodegradable dan Kesadaran Konsumen Terhadap Keberlanjutan Produk di Ascend Coffee and Tea Company

  Angelica Natalia Waruwu, Dedy Lazuardi

  258-268

  • .pdf

  Abstract View: 129, .pdf Download: 16 DOI : https://doi.org/10.47663/ibec.v4i1.354

• The Application of Fintech and Innovation Strategies in Increasing Competitive Advantage in Pizza Hut East Medan District Penerapan Fintech dan Strategi Inovasi dalam Meningkatkan Keunggulan Bersaing di Pizza Hut Kecamatan Medan Timur

  Catherine Wijaya, Elisabeth Nainggolan

  167-178

  • .pdf

  Abstract View: 130, .pdf Download: 20 DOI : https://doi.org/10.47663/ibec.v4i1.374

• Analysis of Financial Technology and Green Marketing On Brand Loyalty (Study Case on Starbucks Multatuli Medan Branch) Analisis Pengaruh Teknologi Finansial dan Pemasaran Hijau terhadap Loyalitas Merek (Studi Kasus Starbucks Cabang Multatuli Medan)

  Elbert Lie, Desma Erica Maryati Manik

  546-556

  • .pdf

  Abstract View: 92, .pdf Download: 12 DOI : https://doi.org/10.47663/ibec.v4i1.331

• The Influence of Green Products and Green Marketing on Consumer Purchase Decisions in Medan Tembung Culinary MSMEs Pengaruh Green Product dan Green Marketing terhadap Keputusan Pembelian konsumen pada UMKM Kuliner Medan Tembung

  Carine, Afrizal, Jupert Jasser Abellana, Jessa Labitad

  570-582

  • .pdf

  Abstract View: 153, .pdf Download: 27 DOI : https://doi.org/10.47663/ibec.v4i1.372

• The Influence of Financial Technology and Influencer Marketing on Beauty Product Brand Awareness at the Sociolla.id Store in Center Point Medan

  Jesslyn Calista, Pesta Gultom

  240-247

  • .pdf

  Abstract View: 30, .pdf Download: 18 DOI : https://doi.org/10.47663/ibec.v4i1.309

• The The Influence of Accounting Information System Service Quality and the Use of Fintech Gateway Payments on the Performance of MSMEs in Medan Marelan District Pengaruh Kualitas Layanan Sistem Informasi Akuntansi dan Penggunaan Fintech Gateway Payment Terhadap Kinerja Usaha Umkm di Kecamatan Medan Marelan

  Cindy Stefanny, Putri wahyuni

  414-425

  • .pdf

  Abstract View: 106, .pdf Download: 21 DOI : https://doi.org/10.47663/ibec.v4i1.350

• The Role of Innovation Capability and Human Resource Management in Realizing Competitive Advantage: Case Study at Angliss Bakehouse Medan City

  Fernando Capreli, Lisa Elianti Nasution

  704-715

  • .pdf

  Abstract View: 107, .pdf Download: 38 DOI : https://doi.org/10.47663/ibec.v4i1.346

• Evaluation of Digital Advertising Innovation and Sustainable Economic Policies on Consumer Trust: A Case Study of Avoskin in Medan Evaluasi Inovasi Iklan Digital dan Kebijakan Ekonomi Berkelanjutan terhadap Kepercayaan Konsumen: Studi Kasus Produk Avoskin di Kota Medan

  Tiara Tessalonica Dewinta Silitonga, Hommy Dorthy Ellyanty Sinaga

  534-545

  • .pdf

  Abstract View: 110, .pdf Download: 21 DOI : https://doi.org/10.47663/ibec.v4i1.326

• The Impact of Good Corporate Governance, Internal Controls, and Human Resource Competence on Fraud Prevention (A Case Study at PT Britania Akademi Indonesia) Pengaruh Good Corporate Governance, Pengendalian Internal dan Kompetensi Sumber Daya Manusia terhadap Pencegahan Fraud (Studi Kasus pada PT Britania Akademi Indonesia)

  Fanny, Frenky Situmorang

  748-761

  • .pdf

  Abstract View: 102, .pdf Download: 11 DOI : https://doi.org/10.47663/ibec.v4i1.367

• From Embarrassment to Brand Hate: A Netnography of Negative Emotions, Detachment, and Consumer Arrogance in Foreign F&B in Aceh

  Sorayanti Utami, M. Ridha Siregar, Hendra Halim

  607-617

  • .pdf

  Abstract View: 72, .pdf Download: 22 DOI : https://doi.org/10.47663/ibec.v4i1.301

• The Influence of Brand Image and Sustainability Awareness on Customer Loyalty at Miniso Medan Mall Pengaruh Citra Merek dan Kesadaran Keberlanjutan terhadap Loyalitas Pelanggan Miniso Medan Mall

  Cindy, Hommy Dorthy Ellyany Sinaga, Ngiw Aman Harja

  522-533

  • .pdf

  Abstract View: 88, .pdf Download: 19 DOI : https://doi.org/10.47663/ibec.v4i1.324

• The Influence of Digitization and Human Resources Competence on the Financial Performance of Pondok Permai Restaurant Pengaruh Digitalisasi dan Kompetensi SDM terhadap Kinerja Keuangan Restoran Pondok Permai

  Carens Tannia, Fenny Afrida

  595-606

  • .pdf

  Abstract View: 73, .pdf Download: 19 DOI : https://doi.org/10.47663/ibec.v4i1.365

• Why Do Entrepreneurially Trained Graduates Choose Employment? A Phenomenological Inquiry in Aceh Higher Education

  Hendra Halim, Meutia Dwi Novita Sari, Khoirul Amri

  316-325

  • .pdf

  Abstract View: 72, .pdf Download: 22 DOI : https://doi.org/10.47663/ibec.v4i1.298

• The Impact of Digital Marketing Strategies and Environmentally Friendly Innovations on Brand Loyalty at The Body Shop Thamrin Plaza Dampak Strategi Pemasaran Digital dan Inovasi Ramah Lingkungan terhadap Loyalitas Merek di The Body Shop Thamrin Plaza

  Anjeli, Hommy Dorthy Ellyany Sinaga

  376-389

  • .pdf

  Abstract View: 173, .pdf Download: 24 DOI : https://doi.org/10.47663/ibec.v4i1.342

• Determinants of Technology Acceptance among Older Adults in Malaysia

  Captain, Mr, Dr, Ms, Assoc. Prof. Dr

  326-348

  • .pdf

  Abstract View: 103, .pdf Download: 28 DOI : https://doi.org/10.47663/ibec.v4i1.396

• How Sustainability Awareness Shapes Consumer Purchase Intentions through Attitudes and Perceived Value in the Thrift Market in Indonesia

  Hommy Dorthy Ellyany Sinaga, Hendrian Hendrian

  13-23

  • .pdf

  Abstract View: 112, .pdf Download: 11 DOI : https://doi.org/10.47663/ibec.v4i1.405

• The Effect of Financial Literacy and Financial Management on Financial Well-being in MSMEs Medan Helvetia District

  Jane Gloria Shieh, Putri Wahyuni, Albert herlambang

  24-36

  • .pdf

  Abstract View: 133, .pdf Download: 1 DOI : https://doi.org/10.47663/ibec.v4i1.335

• The The Influence of Financial Literacy and Financial Technology on the Financial Performance of MSMEs (Case Study on MSMEs in Asia Mega Mas) Pengaruh Literasi Keuangan dan Financial Technology terhadap Kinerja Keuangan UMKM (Studi Kasus pada UMKM di Asia Mega Mas)

  Sharon Limvica, Putri Wahyuni

  37-48

  • .pdf

  Abstract View: 144, .pdf Download: 39 DOI : https://doi.org/10.47663/ibec.v4i1.355

• The Effect of ESG Implementation and Operational Efficiency on Company Performance at PT. Agrojaya Perdana Pengaruh Penerapan ESG dan Efisiensi Operasional Terhadap Kinerja Perusahaan pada PT. Agrojaya Perdana

  Carissa, Linda Wahyu Marpaung

  191-204

  • .pdf

  Abstract View: 64, .pdf Download: 28 DOI : https://doi.org/10.47663/ibec.v4i1.352

• The Influence of Carbon Emission Disclosure, Corporate Social Responsibility, and Intellectual Capital on Firm Value in Coal Mining Companies in Indonesia Pengaruh Carbon Emission Disclosure, Corporate Social Responsibility, dan Intellectual Capital Terhadap Nilai Perusahaan Batu Bara di Indonesia

  Octavia Sari, Putri Wahyuni

  99-110

  • .pdf

  Abstract View: 134, .pdf Download: 44 DOI : https://doi.org/10.47663/ibec.v4i1.329

• Economic Globalization: Management Strategy and E-Commerce Trends at the Retail Business in Medan City (Indomaret) Globalisasi Ekonomi: Strategi Manajemen dan Tren E-Commerce pada Bisnis Ritel di Kota Medan (Indomaret)

  Rizka Oktaviana, Sri Rezeki

  116-129

  • .pdf

  Abstract View: 89, .pdf Download: 15 DOI : https://doi.org/10.47663/ibec.v4i1.320

• Constructing Perceived Consumer Value Through Digital Financial Transformation and Green Marketing: The Case of KFC Indonesia – Centre Point Medan Membangun Nilai Konsumen yang Dirasakan Melalui Transformasi Keuangan Digital dan Pemasaran Hijau: Studi Kasus KFC Indonesia – Centre Point Medan

  Steven, Irvan Rolyesh Situmorang

  130-139

  • .pdf

  Abstract View: 74, .pdf Download: 26 DOI : https://doi.org/10.47663/ibec.v4i1.311

• Capital Market Masterplan 3: Strengthening Malaysia’s Islamic Capital Market for Sustainable Growth Rencana Induk Pasar Modal 3: Memperkuat Pasar Modal Islam Malaysia untuk Pertumbuhan Berkelanjutan

  Amirul Afif Muhamat, Mohamad Nizam Jaafar, Nor Azidah Mohd Zahari

  111-112

  • .pdf

  Abstract View: 110, .pdf Download: 37 DOI : https://doi.org/10.47663/ibec.v4i1.407

• Analyzing the Impact of TikTok-Video Content Marketing Strategy and Entrepreneur Personal Branding on Consumer Purchase Intention in the Used Car Market: A Case Study of Mestika Jaya Mobil Showroom Menganalisis Dampak Strategi Pemasaran Konten Video TikTok dan Personal Branding Pelaku Usaha terhadap Minat Beli Konsumen di Pasar Mobil Bekas: Studi Kasus Showroom Mestika Jaya Mobil

  Wilson Wiranata, Petrus Loo, Jupert Jasser Abellana, Abdullah Sirad

  140-152

  • .pdf

  Abstract View: 159, .pdf Download: 25 DOI : https://doi.org/10.47663/ibec.v4i1.306

• Consumer Purchase Preferences of Medan City Residents in using Fintech Payment and Consumer Behavior in the Digital Era Preferensi Keputusan Pembelian Masyarakat Kota Medan dalam menggunakan Fintech Pembayaran dan Perilaku Konsumen di Era Digital

  Violyne August Simson, Elisabeth Nainggolan

  49-61

  • .pdf

  Abstract View: 153, .pdf Download: 42 DOI : https://doi.org/10.47663/ibec.v4i1.373

• The Influence of Influencer Marketing and Consumer Trust on the Repurchase Intention of Local Fashion Products in Medan Helvetia District Pengaruh Influencer Marketing dan Kepercayaan Konsumen terhadap Repurchase Intention Produk Fashion Lokal di Kecamatan Medan Helvetia

  Jennifer Leslie, Pesta Gultom, Marlo Novino, Shiny Rose Narit

  179-190

  • .pdf

  Abstract View: 130, .pdf Download: 32 DOI : https://doi.org/10.47663/ibec.v4i1.360

• The Effect of Cloud-Based Accounting Information Systems and Internal Control on The Quality of Financial Reports at PT Capella Dinamik Nusantara Pengaruh Penggunaan Sistem Informasi Akuntansi Berbasis Cloud dan Pengendalian Internal Terhadap Kualitas Laporan Keuangan di PT Capella Dinamik Nusantara

  Defina Elizabeth Yennata, Putri Wahyuni

  84-98

  • .pdf

  Abstract View: 157, .pdf Download: 45 DOI : https://doi.org/10.47663/ibec.v4i1.351

• Technology Usage Strategy And Distribution Channel In Increasing Customer Satisfaction From Service Offerings Available In The Marketplace (Go International) Strategi penggunaan teknologi (Technology Usage) dan Saluran Distribusi dalam meningkatkan kepuasan pelanggan dari layanan jasa yang terdapat di marketplace Indonesia (Go Internasional)

  Kenny, Sri Rezeki

  153-166

  • .pdf

  Abstract View: 68, .pdf Download: 15 DOI : https://doi.org/10.47663/ibec.v4i1.318

• The Effect of Innovation and Fintech (Financing Access) On Repurchase Intention In Msmes Kampung Baru Village Pengaruh Inovasi dan Fintech (Akses Pembiayaan) terhadap Repurchase intention pada UMKM di Kelurahan Kampung Baru

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