Determinants of Generation Z's Muslim Fashion Behavior Intention in Banda Aceh City: Attitude Variables as Mediation

Dhiauddin Al Amiri; Novi Indriyani Sitepu; Khairil Umuri; Wirdah Irawati

doi:10.47663/ibec.v4i1.392

Authors

Dhiauddin Al Amiri Universitas Syiah Kuala
Novi Indriyani Sitepu Universitas Syiah Kuala
Khairil Umuri Universitas Syiah Kuala
Wirdah Irawati Universitas Syiah Kuala

DOI:

https://doi.org/10.47663/ibec.v4i1.392

Keywords:

Utilitarian Value, Hedonic Value, Behavior Intention, Attitude, Muslim Fashion

Abstract

This study aims to analyze the effect of Utilitarian Value and Hedonic Value on Behavior Intention, with Attitude as a mediating variable. Data collection was done through distributing questionnaires. The sample in this study was the Generation Z community in Banda Aceh City as many as 130 respondents, who were selected using the sampling technique according to Hair. The data analysis technique used in this research is Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach. The results showed that Utilitarian Value and Hedonic Value had a significant effect on Attitude partially. However, Utilitarian Value and Hedonic Value have no partial effect on Behavioral Intention, then Attitude has a significant effect on Behavioral Intention, while the mediating role of the Attitude variable mediates the effect of Utilitarian Value on Behavioral Intention and also Attitude mediates the effect of Hedonic Value on Behavioral Intention. The results showed that Gen Z's Behavioral Intention in Banda Aceh City in choosing Muslim fashion is more dominantly influenced by their Attitude, compared to the direct influence of Utilitarian Value and Hedonic Value.

Downloads

Download data is not yet available.

References

Afianto, R. A., & Ahmadi, M. A. (2025). Analisis Kepercayaan dan Niat Perilaku Konsumen dalam Menggunakan QRIS Guna Mendorong Pengembangan UMKM di Kota Surakarta. Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen, 4(2), 27-40

Ahnan, Mahtuf, Dkk, Risalah Fiqih Wanita, Surabaya: 2011, Terbit Terang

Al-Aaidroos, M., Jailani, N., & Mukhtar, M. (2016). The utilitarian decision making from Islamic perspectives: Review and settlement attempt. International Journal on Advanced Science, Engineering and Information Technology, 6(6), 896-903.

Amalia, N., Husin, A. E., & Prastowo, F. I. (2023). Factors that influence the application of the concept of new green areas in residential areas using structural equation modeling part least square sem-pls. ASTONJADRO, 12(2), 379–394.

Awwaliyah, N. M., Robikah, S., & Lestari, S. H. (2023). Aurat Laki-Laki dan Perempuan dalam Al Quran: Kajian Tematik dengan Analisis Semiotik Charles Sanders Pierce. Fatayat Journal of Gender and Children Studies, 1(1), 1-8.

Barokah, S., Asriandhini, B., & Putera, M. M. (2021). Emotional shopping sebagai variabel mediasi gaya hidup dan motivasi belanja hedonis pada keputusan pembelian impulsif produk 3second. Maker: Jurnal Manajemen, 7(2), 156-167.

Dam, T. C. (2025). The influence of utilitarian value, hedonic value, and online review on consumers’ satisfaction, trust, and repurchasing intention in e-commerce. Platforms. Innovative Marketing, 21(2), 105.

Ekawati, Ni wayan., Kerti Yasa., dkk. 2021. “The effect of hedonice value, brand personality appeal, and attitude toward behavior intention”. Management science letters Vol. 11. 253-260. http://dx.doi.org/10.5267/j.msl.2020.8.008

Faruqi, A., & Maghfirah, L. (2020). Etika Berhias Bagi Wanita Menurut Al-Qurâ€TM an Surat Al-Ahzab Ayat: 33. Jurnal Ilmu Al-Qur’an Dan Tafsir Nurul Islam Sumenep, 5(1), 130–174.n Dan Tafsir Nurul Islam Sumenep, 5(1), 130–174.

Fitra, Z., Hasnita, N., & Jalaluddin, J. (2021). Faktor-Faktor Yang Mempengaruhi Minat Belanja Konsumen Remaja Banda Aceh Dalam Perspektif Ekonomi Syariah. Ekobis Syariah, 2(1), 30-43.

Ghozali, I. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 21, Edisi 7, Badan Penerbit Universitas Diponegoro. Semarang.

Jeong, Y., Yu, A., & Kim, S. K. (2019). The antecedents of tourists’ behavioral intentions at sporting events: The case of South Korea. Sustainability, 12(1), 333

Kiani, M. (2018). A comparative analysis of concepts of" Consumerism"," Israf" and" Tabzir" in conventional and Islamic economics. In The 3’rd National Conference on Humanities and Islamic Studies.

Lehberger, M., Kleih, A.-K., & Sparke, K. (2021). Panic buying in times of coronavirus (COVID-19): Extending the theory of planned behavior to understand the stockpiling of nonperishable food in Germany. Appetite, 161(January), 105118.

Lestari, K. T., & Ratnasari, R. T. (2022). Pengaruh Experiential Quality Dan Experiential Value Terhadap Behavioral Intention Pada Kosmetik Halal. Jurnal Ekonomi Syariah Teori Dan Terapan, 9(1), 106-117.

M. Qurish Shihab, Jilbab Pakaian Wanita Muslimah, Pandangan Ulama’ Masa Lalu dan Cendekiawan Kontemporer, (Jakarta : Lentera Hati, 2006,) h. 188- 189.

Munirah, M., Amiruddin, A., & Mumtahanah, M. (2023). Peranan Akhlaq Dalam Pembentukan Kepribadian Muslim. IQRA: JURNAL MAGISTER PENDIDIKAN ISLAM, 3(01), 1-14.

Musyaffi, A. M., Respati, D. K., & Khairunnisa, H. (2022). Konsep Dasar Structural Equation Model Partial Least Square (Sem-Pls) Menggunakan Smartpls. Pascal Books.

Nafizah, U. Y., Praptono, B., & Sagita, B. H. (2019). Studi Re-Design Mata Kuliah Kewirausahaan untuk Meningkatkan Minat Berwirausaha Mahasiswa: Studi Kasus Universitas T. Jumabis: Jurnal Manajemen dan Bisnis, 3(1).

Savitri, C., Faddila, S. P., Irmawartini, I., Iswari, H. R., Anam, C., Syah, S., ... & Siregar, M. T. (2021). Statistik multivariat dalam riset.

Waris,A(2021).TheImpact of Utilitarian Value, Hedonic Value, and Brand Image of Modern Coffe Shop City of Malangon Customer Satisfaction. Jurnal Ekonomi & Bisnis JAGADITHA, 8(2), 172–178