Analysis of the Impact of Covid-19 and Company Policies on Sales Volume in the New Normal Period (Case Study: Medan Market Center)

Abstract

At this time, Small Micro Enterprises both in the service and production business sectors are experiencing many severe challenges during the covid-19 pandemic. The things that are most felt by Micro, Small Enterprises are a significant decrease in turnover, lack of customers, difficulty getting profits, and inhibition of product sales due to social distancing and Large-Scale Social Restrictions (PSBB) that apply throughout city Indonesia. So this study was conducted to determine the influence of the impact of the Covid-19 pandemic and company policies on sales volume in the Medan Market Center. The research method uses a quantitative approach by taking data in a survey of sellers at the Medan Market Center. In this study, the source of data obtained is the primary data source. A total of 88 respondens taken will fill out the questionnaire. This research shows that the company's policy is a product price strategy that affects sales volume at the Medan Market Center.