English
indonesia
DOI:
https://doi.org/10.47663/ibec.v4i1.353Keywords:
MSME performanceAbstract
This study aims to analyze the influence of Social Media Utilization and Business Capital
on the Performance of Micro, Small, and Medium Enterprises (MSMEs). This study uses
a quantitative approach with primary data collected from 230 MSME respondents
through questionnaires. The results of the validity and reliability tests indicate that the
research instruments used are valid and reliable. Multiple linear regression analysis
shows that the Business Capital variable has a positive and significant effect on MSME
Performance, while Social Media Utilization does not have a significant effect. The
results of the partial test (T-Test) show that Social Media Utilization (Sig. value 0.605)
has no significant effect, while Business Capital (Sig. value 0.000) individually has a
significant effect on MSME Performance. Simultaneously (F-Test), both variables have
a significant effect with a Sig. value of 0.000. The coefficient of determination (R²) value
of 0.421 indicates that 42.1% of the variation in MSME performance can be explained
by the use of social media and business capital, while the remaining 57.9% is explained
by other factors outside this research model.
Keywords:Utilization of Social Media, Business Capital, MSME Performance
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