Recruitment Process Strategy for State-Owned Enterprises (SOEs) Employees through Social Media in Aceh
DOI:
https://doi.org/10.47663/ibec.v4i1.383Keywords:
Recruitment Process Strategy, State-Owned Enterprises (SOEs), Social Media, SWOT analysisAbstract
This study aims to analyze the recruitment strategies of State-Owned Enterprises (BUMN) employees in Aceh, utilizing social media, through a SWOT analysis reinforced by Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices. The method used is a descriptive qualitative approach, employing data collection techniques such as interviews, observations, questionnaires, and documentation, which are then analyzed to identify strengths, weaknesses, opportunities, and threats. The results show that the IFE score of 2.88 and EFE of 2.70 place the BUMN recruitment strategy in quadrant I (growth strategy), indicating that the organization is strong enough to utilize both internal strengths and external opportunities. The main strengths lie in reputation, job stability, and the effective use of social media. At the same time, weaknesses relate to the digital skills of human resources and the consistency of recruitment content. The most significant opportunities come from internet penetration and the increasing number of young job seekers. At the same time, the main threats are competition from the private sector and the rise of job vacancy hoaxes. The implications of this study highlight the importance of strengthening digital employer branding, enhancing the digital capabilities of human resources, and streamlining bureaucratic processes to make BUMN more competitive in attracting talent in the digital era.
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