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The Influence of Facilities, Company Image and Customer Perception on Purchasing Decisions in Using Expedition Services PT. Delapan Samudera Pratama

Authors

Putri Mauliza Management, Universitas Battuta
Lambok Manurung Management, Universitas Battuta
Amril Institut Bisnis dan Komputer Indonesia

DOI:

https://doi.org/10.47663/ibec.v2i1.110

Keywords:

Original, Regional, Income, Economic, Growth, Capital, Expenditure

Abstract

This study aims to determine the effect of Facilities, Company Image and Customer Perception on Decision of Buyers at PT. Delapan Samudera Pratama. The population in this research is the consumer from PT. Delapan Samudera Pratama as much as 2,496 respondent. The technique of determining the number of samples used in this study is the Slovin formula and totaling 96 respondents. The results of the analysis show that the Facilities partially has no effect on Decision of Buyers at PT. Delapan Samudera Pratama. The results showed that Company Image and Customer Perception partially have a positive and significant effect on Decision of Buyers at PT. Delapan Samudera Pratama. The results showed that Facilities, Company Image and Customer Perceptions simultaneously have a positive and significant effect on Decision of Buyers at PT. Delapan Samudera Pratama. The results of this study are supported by the value of R Square which mean Facilities, Company Image and Customer Perceptions can explain decisions of buyer and the remaining is influenced by other variables outside of this study such as price, and service quality.

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Published

2023-12-06 — Updated on 2024-12-05

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How to Cite

Putri Mauliza, Lambok Manurung, & Amril. (2024). The Influence of Facilities, Company Image and Customer Perception on Purchasing Decisions in Using Expedition Services PT. Delapan Samudera Pratama. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), 2(1), 204–217. https://doi.org/10.47663/ibec.v2i1.110 (Original work published December 6, 2023)